Chinese Visual Festival

Our Team

Festival Director: James Mudge

James Mudge has been the Festival Director of Chinese Visual Festival (CVF) for several years now, working on all aspects of the festival throughout the year and travelling to events around the world to gather films and meet guests. For the past fifteen years, James has been a prolific film critic, writing for easternKicks and YesAsia, and his work been quoted as part of a number of publicity campaigns for film and DVD releases. James has also been interviewed regularly by the mainstream press as a commentator on Asian cinema, and has had several articles published on the subject. James is also the co-founder of The Next Day Agency, a film consultancy specialising in film representation and communication in China and the UK.

Film Curator: Xie Jingjing

Xie Jingjing graduated with a MA degree in English Language and Literature from Guangdong University of Foreign Studies. She is the co-founder of Chinese Visual Festival. Before moving to London in 2009, she worked as the Screening Programmer for the only national Chinese documentary festival, Guangzhou International Documentary Festival, China.

Festival Consultant: Victor Fan

Victor Fan is Lecturer at the Department of Film Studies, King’s College London. He was Assistant Professor at the Department of East Asian Studies, McGill University. Fan graduated with a Ph.D. from the Department of Comparative Literature and Film Studies Program at Yale University, and an MFA in Film and Television Productions at the University of Southern California. He is the author of Cinema Approaching Reality: Locating Chinese Film Theory, published in 2015 by the University of Minnesota Press. Besides being an academic, Fan is also a filmmaker and composer.

Festival Consultant: Andrew Heskins

Andrew Heskins launched in 2002 to spread his passion for Asian film, which had been ignited by Hong Kong and Fifth Generation Chinese films from the 80s and 90s. This quickly grew into a broader appreciation of films from Japan and the Korean Wave, and continues to evolve and expand. The site has gained a reputation as one of the best sources of information on Asian film, now supported by a global network of nearly 40 contributors. Recognised as a specialist, Andrew and easternKicks have been involved in appearing on and creating exclusive video content for releases, as well as presenting for events – including a BAFTA Masterclass with action choreographer and director Ching Siu-tung. When not found in darkened cinemas and screening rooms, Andrew also runs a successful graphic design company.

Swani Yip


Swani graduated with an MA degree in Culture, Policy and Management from City University, London. She previously worked for China Image Film Festival for several years and has also been involved in a number of film & TV content licensing projects between China and the UK. She also writes about film, art, design and theatre and her work can be seen on When not spending her time watching obscure French films, Swani also runs an ethical organic f&b business.

Noemi Lemoine-Blanchard

Noemi Lemoine-Blanchard graduated from a Chinese Studies MA and Film Exhibition and Curation MSc at the University of Edinburgh. She is specialised in Chinese cinema and film curation. She has worked for a number of local festivals in Edinburgh and China and has an interest in programming and filming. She first got involved with the CVF by producing its 2018 tour in Edinburgh and is now a member of the team in London. She also works freelance on a range of Chinese culture-related projects in England and Scotland.

Matthew Hurst

Matthew has worked at international film companies delivering projects at national and international levels with a focus on building industry relationships with China. He currently works at consultancy Xinfu while also advising a project jointly backed by the UK’s Arts & Humanities Research Council, UK Research & Innovation and Shanghai Academy of Social Sciences. He has been invited to travel in delegation, deliver presentations and publish articles on the topic of UK-China relations. He is a graduate of the University of Manchester with a First Class in Philosophy where he received the Dean’s Award and won three scholarships.


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